What drives your performance.
Connect your numbers with business realities to identify strengths and vulnerabilities.
GOODCIRCLETHE AI COPILOT FOR SMEs
A complete picture.
Clear priorities. An action plan.
Cash flow, margins, teams, customers: everything is connected. GoodCircle brings your data together to understand performance, identify priorities and find the solutions to move forward.
SME leaders · Fractional CFOs · Accountants
Six connected dimensions. Clearer priorities.Illustrative preview · Scores from the prototype
PART OF THE GOODCIRCLE COMMUNITY






THE GOODCIRCLE PERSPECTIVE
One customer you depend on. A skill that’s hard to replace. Pressure on purchasing.
These realities affect cash flow, margins and your ability to grow. GoodCircle connects them with your numbers to prepare the decisions that matter.
Connect your numbers with business realities to identify strengths and vulnerabilities.
Rank priorities and test assumptions to decide where to focus.
Bring your teams, advisers and the right partners together to put decisions into action.
CONNECT · DATA INTEGRATION
Accounting, HR and business tools each tell part of the story. GoodCircle brings that data together to give you a 360° view of your business.
Request a demoAvailable data sources and connections depend on your tools and plan.








UNDERSTAND · 360° BUSINESS PULSE
Finance, people, customers, innovation, governance and compliance: see your strengths and what needs attention.
ASK · AI COPILOT
Where should you act? Which risk needs a closer look? The copilot connects your information to help you ask the right questions and choose your priorities.
DECIDE · SIMULATIONS
A price change. Faster customer payments. Adjust your assumptions and explore the estimated effects on margins and cash flow.
Explore assumptions to inform your choices. The decision stays yours.
Explore a case in a demoYOUR DECISION LAB
Enter annual revenue between €1,000 and €1 billion.
Price and volume changes apply to the selected share of revenue. Direct unit costs remain constant; fixed costs, taxes and financing effects are excluded. A change in gross profit is not a change in net profit.
Estimate: annual revenue ÷ 365 × days saved. Assumes steady activity and credit sales, excluding VAT. This is a one-off working capital effect, not additional revenue.
ACT · ACTION PLAN
From an identified issue to tracked action: validate next steps with your advisers, involve your teams and monitor progress.
Swipe to explore each action →
An option to explore: €180k available through selective invoice factoring.
A purchasing action under expert review: €35k expected.
A validated action in progress: 2 of 5 components completed, €42k expected.
Real prototype visuals, translated · Illustrative amounts. Animation highlights existing statuses.
BUSINESS VALUATION
Your sector provides context. Your performance makes the difference. GoodCircle takes sector benchmarks and your business characteristics into account to inform its valuation and identify drivers to work on.
Sector multiples provide a starting point, informed by the strengths and risks specific to your business.
Follow estimated business value over time.
Connect your priorities with actions to take with your teams.
An estimate to support discussions with your advisers. Not a guaranteed sale price.
Explore valuation in a demoYOUR FIRST STEP
Cash flow, people, growth: start with your priority and explore what GoodCircle could bring to your business.
FOR DECISION-MAKERS AND THEIR ADVISERS
AI provides insight. Your experts provide guidance.
You decide.
Cash, dependencies, skills: connect the dots and give your teams direction.
Explore the 360° view →Enrich your business reviews with the operational factors behind the numbers.
Explore simulations →Uncover business challenges and structure the topics to explore with your client.
See a business review example →THEIR PERSPECTIVE ON GOODCIRCLE
What interests me about GoodCircle is understanding what lies behind the results: our customers, our people and the way we work. Above all, it’s about knowing where to act first.
GoodCircle brings analysis closer to action. A cross-functional view helps focus conversations with business leaders on the issues that matter and gives structure to the advice we provide.
As a fractional CFO, you often come across the same questions from one business to the next, but never quite the same context. What I find interesting about GoodCircle is not having to start from scratch with every review, while still being able to dig into what really matters to each business owner.
YOUR QUESTIONS, ANSWERED
The 360° assessment, sample copilot responses and the path from insights to actions. We start with your challenges to identify relevant uses and data.
This depends on your goals and available information: accounting, HR, operational data and business context. An initial discussion defines a useful scope. Analysis quality depends on the data used.
Available sources, imports and connections need to be checked against your tools and plan. The demo clarifies what can be connected and what needs to be added.
GoodCircle puts financial results in context with skills, commercial dependencies, organisation and other dimensions of your business. The demo helps assess what this connected view adds in your situation.
Use a connected view to prepare business reviews, explain variances and structure recommendations. Access and usage arrangements for client engagements can be discussed during the demo.
Review the copilot’s insights in your business context. Check information and assumptions, and discuss proposals with your advisers. The decision stays yours.
The demonstration uses a fictional company. Its data, scores and simulations illustrate the approach. Your results depend on your situation, assumptions and actions.
Before sharing data, ask about hosting, access rights, retention and how AI features use data. Review these arrangements against your business or firm’s requirements.
No. It is an indicative estimate based on available data and selected assumptions. It helps explore value drivers and prepare discussions with advisers. A transaction also depends on context, negotiations and due diligence.
A STRONG BUSINESS IN EVERY DIMENSION
The insight in your data. The strength of an ecosystem. You, in control.